Callplay
Make the first customer call feel like it isn’t the first.
Callplay is AI roleplay training for sales and support teams. Practice on calls with AI customers who ask, hesitate and push back like real ones — and get instant feedback against your company’s criteria.
How practice works
- 01
Learn from real calls
We analyze common questions, points of hesitation and moments of objection, and turn them into customer models.
- 02
Roleplay with AI customers
Run realistic calls in purpose-built scenarios: product guidance, sales calls, complaint handling and more.
- 03
Feedback by your rubric
See right away what went well and what to change next time, scored against your company’s rubric.
From setup to operations, with you.
Scenario & rubric design
We turn your training content and service policies into scenarios and rubrics.
Admin onboarding
Training managers learn to run scenarios and review results.
Annual operations
We handle new content requests and operational issues after launch, and feed them back into the product.
Customer models reflect customer types and situations observed across many calls. We do not clone any individual customer or share original calls externally.